STAR ONE unleashes the next generation of Hindi entertainment with an innovative, diverse mix of programming and cutting edge production values that appeal to urban, upwardly mobile Indian audiences. STAR ONE boasts an array of original programmes across a range of entertainment genres – comedy, drama, action / thriller, youth, lifestyle and game shows, as well as original made for television movies.
Today, the channel is India's No. 4 General Entertainment Channel, after STAR Plus, Zee TV, and Sony Entertainment Television. Globally, the channel is available in the United States on the DirecTV platform, in the United Kingdom on the BSkyB platform, and in the Philippines on the SkyCable platform.